7 points of attention for a scalable event approach

7 points of attention for a scalable event approach

Whether you're hosting marketing events, conferences, or networking events, once you run more than a handful of events per year, an event approach can quickly become chaotic. Ad-hoc processes, separate tools and manual actions not only take time, but also cause errors and frustrations.

Recognisable?

With this checklist, you'll discover whether your event approach is ready to scale up without sacrificing quality.

1. Do you organize more than 10 events per year?

The more events, the more important standardization and automation become. With ad-hoc processes, you won't make it if you go to the 10+ events per year.

2. Is your registration process linked to your CRM?

Without a link, you lose valuable data and have to transfer data manually. The result: delays, errors and missed insights about customer behavior and follow-up.

3. Can participants manage their own data?

For example, changes in registrations, dietary requirements or attendance status. If this isn't automated, your team will be more likely to get stuck with customer queries and last-minute changes.

4. Do you have insight into no-show reasons?

Without structured feedback from unsubscribers or absentees, you're left in the dark. This way, you miss opportunities to improve your events or invite your target group in a more targeted manner.

5. Do you work with communication templates?

Re-writing each invitation takes time and causes inconsistency. Templates ensure brand consistency, speed and fewer errors.

6. Are badges, check-in and lead scanning integrated?

Three separate tools? Then you miss real-time insights and your data comes in scattered. An integrated solution speeds up your processes and prevents duplication of work.

7. Do you have an “emergency” support line during events?

Unforeseen issues during the event? A support line is crucial for stress-free performances.

Overall score: How scalable is your event approach?

Count the number of times you were able to answer “yes”:

• 6 — 7 times yes:
  Your event approach is ready for serious scaling up. You have the basics in order and can now further fine-tune and optimize.
  
  
• 4 — 5 times yes:
  You are on the right track, but you are still missing a few important links. Focus on integration and automation for more control and peace of mind.
  
  
• 0 — 3 times yes:
  You're probably still working with separate tools and a lot of manual work. Time to structure and lay the foundation for growth.

Would you like to discuss how we can make your event approach more scalable? We are happy to think along with you.

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