Tinder for business events? The power of matchmaking software

As an event organizer, you're always looking for new ways to improve the quality of your event. A good way to get this done is to make it easier for participants to get in touch with each other. After all, your participants often come to your event to meet relevant people and make contacts.

But how do you stimulate these encounters? The answer is simple: by using high-quality matchmaking software, especially for events.

_{Why use a matchmaking tool?}

Matchmaking tools can enrich your business event in various ways. We'll give you five examples:

1. You improve the quality of your event by offering targeted networking opportunities to your participants.
2. You make it easier for participants to get in touch with each other and thus find potential business partners, customers or employees.
3. You generate more leads and sales by bringing participants into contact with each other prior to the event and facilitating a meeting during the event. As a result, they already provide a return on investment before the event starts.
4. You save participants time and effort by using matchmaking to pre-connect participants based on mutual needs. This way, participants know who they will meet even before arrival.
5. You'll improve the experience for participants by helping them connect with the right people to create valuable networking opportunities.
   

_{How exactly does such a B2B matchmaking tool work?}

As with the use of many technologies, it starts with setting the goals of your event. What do you want to achieve with such a network tool? What do your participants want to achieve? What kind of contacts are most valuable to your participants? Based on these objectives, you create questions, rules and boundaries. These are processed in the matching tool.

Then using a matchmaking tool is very easy. The process is similar to that of the well-known dating apps from here on. Before your event starts, invite all visitors, sponsors, exhibitors, and all other participants to sign up on the platform.

Everyone answers a number of questions focused on your event and their personal characteristics. These questions may be different for each type of visitor. Based on this questionnaire, a profile is created, which can be supplemented with other details as desired.

_{And that's where the matchmaking magic will happen...}

The matchmaking tool is self-learning and uses artificial intelligence (AI) to scan all profiles and questionnaires. Based on this and on the basis of the objectives, the tool will automatically introduce relevant participants to each other.

From that moment on, participants can see in the tool which people are recommended. They can indicate who they are interested in, send a chat message or immediately make an offer to meet each other during the event.

This is how networking starts even before the event has started. In this way, participants can make targeted contacts that ultimately provide more valuable connections. So Networking 2.0!

_{What else does such a matchmaking tool add?}

The functionalities don't stop when matching participants. This is because the platform comes with a handy app for your smartphone. You can use this as a full-fledged event app. This way, you can completely brand the platform in the corporate identity of your event. There are various options for viewing programs and personal calendars. Or show floor plans in the app so that participants can easily find their session or the show floor. In addition, there is a wide range of sponsorship opportunities. By using them smartly, you will quickly recoup the costs of the platform.

In short, the question is not whether you want to use a matchmaking tool during your business event, but the question is when you will do that. In 2024, you really can't live without it! Do you want to know more about using matchmaking software at your event? Then get in touch with us!

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