Lively implementation partner of Grip software for RAI and Jaarbeurs

From 2021, Lively can call himself the preferred supplier for all B2B titles at RAI Amsterdam and Jaarbeurs Utrecht. By offering Grip (market engagement platform), Lively is the implementation partner for the two largest event and exhibition organizers in the Netherlands.

Tim Groot, CEO and founder of Grip:

“While we're doing events around the world, it's still special to work with the two largest trade fair organizers in the Netherlands. That is why we are also honored to be able to personalize the events and fairs of the RAI and the Jaarbeurs, both on location and online.”

Lively has been an active provider of Grip software in the Dutch event industry since 2018. Grip is the market leader in event matchmaking and experience software for trade shows and events, both virtual, hybrid and live.

The corona measures have more or less forced major organizers such as RAI Amsterdam and the Jaarbeurs to accelerate the digital transition. In the short term, new ways of connecting, engaging and interacting between visitors and exhibitors had to be realized.

The Grip platform offers the best and most innovative options here. Grip not only increases engagement between visitors and exhibitors, it also gives organizers more insight into what those connections provide and what they are worth.

Chiara Betz, digital product manager at Jaarbeurs Utrecht:

“Lively really helps build support for the technology in the organization. This creates even more valuable encounters.

Grip is a so-called “best of breed” software solution that is easy to integrate into existing organization processes and with other event software such as: Swoogo, Boomset, Restream and Glisser.

As an implementation partner, Lively guides event professionals in applying and integrating the right event technology. They offer a partner ecosystem with the world's leading technology providers. This allows Lively to advise objectively and control all technology and integrations. For small and very large events.

Nynke Lipsius Mulder, exhibition director of RAI Amsterdam:

“Lively ensures that both our engineers and the exhibition team successfully implement Grip. For example, we are working together on more intelligent fairs where we can better identify the needs of visitors and exhibitors.”

For more information, please contact:

Lively Tech Agency

Ruben Parts: 06-48451688

r.onderdelinden@lively.nl

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