Sijthoff Media is a leading Dutch media company that offers high-quality content, training and data-driven insights. With independent editors and communities, it informs and connects 3.5 million professionals every month in sectors such as technology, finance and HR. They do this through events, awards and exhibitions, among other things.

The reason for the collaboration

Sijthoff was looking for an all-in-one solution to manage event websites and registrations from one system. Indeed, the current system lacked flexibility, functionality and proactive support. During our collaboration, it became clear that, in addition to registration, a lot of time was also lost connecting data to other systems, such as CRM and accounting. So there was also a need for better integration with other systems.

What did we implement?

Thanks to the implementation of Swoogo, Sijthoff Media has created a central platform that fully connects to all types of events and is scalable for the future. The platform has ensured that Sijthoff spends less time on the technical set-up of events, so that there is more focus on content. Thanks to the links with the CRM system and accounting, workflows are automated and there is more insight into and control over the data. Meanwhile, the employees of Sijthoff Media are being extensively trained in the use of the new platform, so that they can work with it independently without any problems; both in advance in terms of event management and during the event with badge printing & checkin.

What was the result?

The Swoogo platform makes it a lot easier to set up and manage events from one place. Both participants and administrators notice that it has become easier to register and find all event information. “We are very satisfied with Swoogo,” says Ilse Braun, Adformation Project Manager. “The platform offers us the flexibility to customize the system as we need it. The many options within the platform, from registration to data analysis, have helped us run our events smoothly and organize them efficiently.” What's also nice is that Swoogo grows with Sijthoff Media's portfolio, so that both large events and smaller, more specialized meetings run smoothly. Ilse: “Yes, I would recommend Swoogo to others. The platform is versatile, flexible in customization options, and makes organizing events a lot easier. In addition, I find the personal contact with Lively very pleasant and supportive, which makes the whole collaboration even better.”

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